THIS YEAR'S THEME: OFF THE MAP

Location data is being used for value creation and it doesn’t look like a map anymore.

In the era of smart devices, capturing data at a one-to-one scale is now effortless – often its simply running in the background. Both businesses and individuals have been active in collection information in the age of big data, however the way we’ve optimized the use of the data has changed the way business is done. Big data has already begun to transform the relationship that individuals have with institutions - customers with companies, patients with the healthcare system, students with universities, and voters with government. As we move into the age of hyperconnectivity, real-time analytics and insights become more prevalent. Advances to integrate cameras, lidar, sensors, and IoT devices to drive data collection pushes us off the map as we find new and useful ways to interpret the data.